Major League Baseball is commemorating the eighth annual Jackie Robinson Day on Friday, April 15 with the launch of the new ‘IAM42.com’ online campaign, multiple events, and, once again, all players and on-field personnel wearing the number 42.
‘IAM42’ (www.IAM42.com) is a new digital campaign designed for fans to make a personal connection to the legacy of Baseball Hall of Famer Jackie Robinson through online video sharing and social networking via Twitter and Facebook. IAM42.com features personal video tributes from more than 60 current players and legends to honor the 64th Anniversary of Robinson’s historic moment, including Baseball Hall of Famers Ernie Banks, Lou Brock and Andre Dawson; and MLB All-Stars Jason Heyward, Prince Fielder, David Price, Mariano Rivera and David Wright. Launching on Jackie Robinson Day, fans of all ages are encouraged to share their thoughts on the enduring impact of Robinson breaking baseball’s color barrier. The site will be updated throughout the year, in the lead-up to the 65th anniversary of Jackie Robinson Day, April 15, 2012. ‘IAM42.com’ is the latest MLB initiative aimed at educating all fans about Jackie Robinson and supporting his enduring legacy, joining Reviving Baseball in Inner Cities (RBI); Breaking Barriers: In Sports, In Life; Diverse Business Partners; and the MLB Urban Youth Academies. IAM42.com is powered by MLB.com, the official Web site of Major League Baseball.
All MLB players, coaches and umpires will once again wear Number 42 and continue the unified, League-wide support of Jackie Robinson Day.
I was lucky enough to be at Shea Stadium on April 15, 1997, the 50th anniversary of Jackie’s first game, to see his number retired across MLB.